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Chingari App Collaborates With Rajiee M Shinde's Sai Mehar Media

By: Krishma | February 11, 2021

India’s leading short-video sharing app Chingari has announced a strategic partnership with Sai Mehar Media, an Indian entertainment content production company owned and operated by ex-CEO of PTC Network and Showbox Channel, Rajiee M Shinde. With the collaboration, Chingari will build systematized record of Indian regional music for the benefit of its content creators who will now have music released under Sai Mehar Media’s label- Wild Music Records and Wild Music Haryanvi to choose from.  This step is made to attract increasing engagement from all parts of India on the short video sharing app.

The app has multiple partnerships with several media companies like TM Music, ii Music, music giant T-Series, and international record label Thrace Music. Hence, this collaboration of social media and music adds another feather in the cap. The application which allows users to create and upload a short video, share original content and compositions, layer their videos with the latest music and even monetize their composition has enjoyed a huge popularity across the Indian market. Also Read: Shehnaaz Gill Left Her Fans In Splits After Posting This Video

The app is available in over 20 Indian vernacular and international languages. For Sai Mehar Media, this collaboration serves as a platform to showcase their wildly popular songs that are currently being streamed across other multiple song- streaming platforms, TV channels, and radio stations. Nevertheless, this collaboration brings all the local Punjabi and Haryanvi talent and their upcoming songs released under the two labels run by Sai Mehar Media straight to the Chingari music library. It also opens the door to allow Punjabi and Haryanvi talent to reach wider Indian audiences in the form of the flourishing Chingari family of over 46 million users. Also Read: Amber Dhaliwal And Several Others Come In The Support Of Deep Sidhu

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “By adding Wild Music Records and Wild Music Haryanvi’s releases to our music catalogue, our hope is to ensure that Chingari has songs to meet the needs of every content genre and every language. Chingari users can now choose from the latest Haryanvi and Punjabi songs to make their creations more entertaining and fun.”

Rajiee M Shinde, CEO Sai Mehar Media said, “Sai Mehar Media is an entertainment House to showcase the best of Hindi, Punjabi, and Haryanvi music under their vertical of Music Labels. We hope to create more artistic opportunities for India’s artists, singers, and content creators, while providing a collection of latest releases for fans across the country to experience on their chosen platform.” Also Read: British MP Tanmanjeet Singh Also Comes Out In Support Of Nodeep Kaur

Deepak Salvi, COO, Chingari App, said, “As a home grown brand, we have always strived to have an unparalleled content library for regional content. With this step we are moving forward another step in this direction. We are hoping that we will have even more such collaborations in this year and be able to continue to offer value additions to our content creators.” Also Read: Multiplexes Still Struggle To Get Patrons To The Theatres - How Long Will The Scare Last?


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